Surtex is next week!
You are probably all set, or maybe running around to finalize your preparations (A week before Surtex last year, I was still creating new art…)
There are certainly a lot of things to take care of before Surtex, and one of them is choosing what to wear. Everything else is more important, but you shouldn’t neglect the way you look at the show.
You will be making a first impression on thousands of buyers; the better and more professional you look, the better that first impression will be.
Here are 9 outfits that I put together on Polyvore last night, as a Surtex inspiration. They are examples of what I think is suitable to wear at the show.
The hours are long and you will be standing most of the time. Clearly, the priority is to wear comfortable clothes and shoes. I wore shoes with heels in my booth and had flats in my purse for when I walked the show.
Click on each board to see the full size version and details of the pieces on Polyvore. You can also take a look at all the other sets in my profile here.
It is important to be yourself. Your art reflects who you are, and so should your outfit. Keep it true and professional. However, there are certain DOs and DONTs that I think should be “universal” at the show…
Outfit DOs and DONTs at Surtex:
|- Fix your hair
– Have nice and clean nails
(there is a manicure shop at every corner in Manhattan!)
– Have good breath
– Make sure all your clothes are ironed and don’t have stains
– Wear sandals. Closed shoes look more professional
in a work environment (or a tiny opening)
– Wear jeans, unless it is a really nice pair, dark, and ironed
– Wear distracting items, like lots of necklaces/bracelets, lots of ruffles or busy patterns (I like to keep it solid)
Attitude DOs and DONTs at Surtex:
– Be nice, smile and welcome people to your booth
– Stand up when the alleys are busy
– Get to know your neighbor exhibitors when the alleys are empty & offer to watch their booth if they have to step out a while
– Have a confident handshake
– Be too smiley, too cheesy, too chit-chatty and obnoxious
– Eat meals/sandwiches in your booth (unless the alleys are empty)
– Talk on the phone in your booth (unless the alleys are empty)
– Be impolite to artists who visit your booth. Tell them nicely that you have to take care of buyers
You should also be prepared for small unexpected incidents. This is a list of useful things I brought to the show last year:
Spare shoes, Spare tights, Lint remover sticky rolls, Tide marker, Mints –especially for coffee lovers, Compact mirror, Bite size cookies or something small to eat if you don’t have time to have a meal when you’re hungry.
Last but not least, have fun at the show, meet awesome people and good luck! I can’t wait to hear from you all after the show.
Click here to see a couple of photos from my booth at last year’s Surtex. Enjoy! ☮