Category Archives: Marketing

Take professional photos of everything you design!

Posted on April 27, 2011 by Louma

How reward­ing is it when you finally receive sam­ples of some­thing you designed? Whether it was fab­ric sam­ples with your pat­terns on them, a book you’ve illus­trated, paper items, or a whole prod­uct you designed, hav­ing the actual prod­uct with … Con­tinue read­ing →

Posted in Design & Illustration, Inspiration, Marketing, Thoughts, Tips/Artist Experience | Leave a comment

A really nice customer service experience.

Posted on November 16, 2010 by Louma

You know, I offer print­ing with my cor­po­rate design ser­vices; when I design busi­ness cards, let­ter­heads, invi­ta­tions or any kind of sta­tionery for some­one or a com­pany, I offer to print them as well. So I deal with dif­fer­ent print­ing com­pa­nies, and … Con­tinue read­ing →

Posted in Marketing, Tips/Artist Experience | Leave a comment

Preparing for Surtex — The bookmark sale.

Posted on September 30, 2010 by Louma

Exhibit­ing at Sur­tex is not very cheap. It is def­i­nitely a good invest­ment, but it could be quite a big one for an artist who is just start­ing in the Art Licens­ing world. Last May was my first time exhibit­ing at … Con­tinue read­ing →

Posted in Events, Inspiration, Marketing, My Work, Surtex, Tips/Artist Experience | Leave a comment

Artists: 3 reasons why your marketing material must be flawless.

Posted on July 20, 2010 by Louma

I have received artists’ cards that were totally pix­e­lated, oth­ers that were blurry (very hard to read text on), and oth­ers on which the ink was fad­ing… I think bad print­ing is very annoy­ing; if you’re an artist, your cards must … Con­tinue read­ing →

Posted in Design & Illustration, Marketing, Tips/Artist Experience | Leave a comment

Would you like a bookmark?” – My Surtex thoughts.

Posted on June 20, 2010 by Louma

“Would you like a book­mark?“ This is how I was get­ting the atten­tion of man­u­fac­tur­ers, retail­ers and artists who were pass­ing by my booth at the Sur­tex Show. And it worked! Peo­ple stopped to take their book­marks, and so it was eas­ier … Con­tinue read­ing →

Posted in Design & Illustration, Events, Marketing, My Work, Surtex, Thoughts, Tips/Artist Experience | 4 Comments