Hello, and welcome to Pokidots! My name is Louma El-Khoury. I am an independent illustrator who offers custom illustrations and art for licensing.
Drawing is my favorite thing to do, and I have been lucky enough to make it my career.
My specialty is fashion illustration and feminine art, however, my design experience includes various types of clients, from the baby and kid industry to automotive technologies. Besides drawing, I like to design products such as paper goods and journals, and my favorite are paper products with fabric accents and mixed media.
> My cities
I was born and raised in Beirut, Lebanon and I try to visit every summer to see my family and friends. Lebanon is a charming, small, chaotic country that has beautiful chains of mountains, and a long coast by the Mediterranean Sea. People are fun and friendly, and the Lebanese cuisine is to die for.
View from Beirut showing the Mediterranean Sea and the mountain snowcaps
View in Mount Lebanon showing a typical Lebanese village with red brick rooftops
I moved to Montreal in 1999 to study fashion design and I lived there for more than 10 happy years. One of the reasons why I chose Montreal is that English and French are equally spoken, and I preferred to study in French. The culture diversity is the most interesting thing about Montreal; it’s been so enriching for me to have friends from so many different places, cultures and backgrounds. It was especially fascinating to study fashion with them, and see how each student’s background and culture influenced their creations.
I made a lot of good friends in Montreal, and beautiful memories. I love the ‘Québécois’ (Canadians from Quebec), their honesty and simplicity, and their accent in both English and French. I love the yearly events and festivals (Jazz Festival, Formula 1, Just for Laughs etc.), the artsy Montreal atmosphere and I am definitely a fan of the Quebec music.
Montreal downtown, in a freezing night of January (Minus 40ish C)
I moved to Vancouver (BC) in 2010 for what turned out to be a brief stay of about a year. I did not know anyone when I moved, so I was able to focus on my business with no distractions. I can say that 2010 was the year of growth for Pokidots! Living in Vancouver was nice. I loved the fact that the city is located by the ocean and surrounded with beautiful mountains; it reminded me of Lebanon.
Now I live in Seattle, WA since mid-2011, with the man I love. It took me a while to get used to living here, but now I call it home. I love the excentric side of the city, the great (especially seafood) restaurants, and the small charming coffee shops and bookstores. Also, being outdoorsy, the range of activities that I can do in all seasons makes me very happy, and the scenery here is an amazing bonus for that.
I worked as a fashion designer for about 4 years, at In-Work Montreal, a private label fashion company. There, I launched the company’s marketing department, became a pro in sweaters and knits, traveled all over Europe and spent way too many night hours on the phone with the offices in Hong Kong and Taiwan, solving production problems…
At Forecast Brands Inc., as a product developer, I designed at least 12 lines of bath and beauty products, cosmetics and accessories, as well as occasional stationery lines. Almost everything had to be mocked up at some point, and now I think I can mock up pretty much anything from beauty gift baskets to a complete stationery collection. I was also involved in marketing, and learned everything about product development, from the sketch on the paper to the actual product on the shelf. I like working for small-sized companies because I get to be involved in many aspects of how they function, not only what my title suggests.
After that, I was hired by a Montreal-based company as a product manager, to design Paris Hilton’s first line of scrapbooking albums, launched last year in Anaheim (CA). This project was very challenging, very glamorous, and a lot of fun! It’s so rewarding to see a design that is completely and entirely invented by you, become real exactly as you drew it. I also created fashion DIY craft kits for girls.
One of the 12 albums designed for PH — the most classic album (this is entirely drawn on Illustrator btw :)
Paris Hilton holding that album at the Craft Expo in Anaheim, CA
I launched Pokidots! in February 2009. I started by offering graphic design and printing services to local (Montreal) companies, while preparing my illustration portfolio. My design and illustration business has grown significantly since I’ve started. I managed to stay constantly busy, and I had the opportunity to work for a lot of different industries, with valuable customers. Read more about my art licensing journey, and my first Surtex experience.
Now I also have a full-time job at a wonderful production company called Silver Fox Productions. I’m very happy there. It’s great to be part of a team of designers and managers who are so creative, smart and friendly, and my job keeps me challenged.
Pokidots! now focuses on fashion illustration: what I love doing most. It’s been going great, and my illustrations haven’t stopped gathering fans. So exciting!
I love what I do and I am very proud of the evolution of my career and my business. Every day is a great learning experience for me, in so many fields: design, illustration, research, business, marketing, software, sales, even blogging and networking. I am loving every minute of it.
> Besides work
I love summer outdoor activities: Cycling, hiking, camping, swimming, canoeing, horseback riding, sitting at the park :)… Driving and cooking are also on my list of favorite things to do.
Coffee makes life better, and the things that are important to me are family, and just going forward and being happy.☮